Go Hybrid – Mexico Division

September 28, 2020
Encore Research

As part of the transition to hybrid events, Encore Mexico developed a two-day event on July 29th and 30th in 2020, with conferences and panels with speakers from the US, Canada, Uruguay and different cities in Mexico, a Virtual Expo , contests in Social Media and the inclusion of a Social Responsibility Foundation, the event was led by Fernando Masini, Vice President of Operations in Mexico.

The event took place at some of our main locations: Hilton Mexico City Reforma, Sofitel Mexico City Reforma (from the Accor chain) and Secrets The Vine Cancun (from the AM Resorts chain)

The opening presentation “Where are we and what’s next?” was remotely presented by Teresa Matamoros from Guanajuato, being recognized by the Latinamerica Meeting Group as one of the “15th most influential leaders in the meetings industry in Latin America,” followed by a remote connection  to Sofitel Mexico City Reforma with Sylvain Chauvet General Director, Mauricio Fernández Director of Sales & Marketing and Liliana Cabrera, Founding Partner of Corporativo 4F. 

The first day’s panel “Perspectives in the Meetings Industry” was a successful talk with some of the most important Influencers in the Industry, where they exchanged ideas about the new normality, change of mindset, challenges in the industry and actions from a positive and optimistic approach.

One of the great achivements the event had, was to make contributions to support children with cancer through our partner Expo Guadalajara in its  responsibility program  ” Fundación Expo Guadalajara”,  the company that  contributed with the most amount of money received a grant  to obtain a socially responsible company certification.

The second day the event was remotely linked with Secrets The Vine Hotel in Cancun showing the beautiful turquoise of the Mexican Caribbean and presenting the Panel with MPI Members: “Mexico Triumphing in the Major Leagues of the Meetings Tourism Industry”, a conversation between industry professionals.

An introduction to the World of Wine Tasting: “The best kept secret of  the secrets  of the vine” was the closing event in  Cancun presented by Wine specialist Ariel Morales. And upon returning to the main stage of Mexico City at Hilton Hotel Reforma, the winners of the social media photography contest were presented, ending with an artistic interpretation of BaraJolka to Sand Show.

The music was present in the event, and  the talented band Los  Pibils was part of the entertainment the first day,  playing live some songs.

In the event, the media were involved too as media partners, being the  link between the audience and the event for promoting all the conferences, activities and expo. We know that collaboration and partnership is the key of success.

The event reached more than 2,500  registered participants.

 We had more than 1,500  visits to the virtual expo and 663 reactions on social media.

The Mexico team is sure that this has been the beginning of a new era where merging face-to-face to virtual events is the trend in our industry.

Together we connect and inspire people !